![]() ![]() ![]() As a result of this, same paradigm has been considered in reality as SNS was just used one of the marketing tools. In most cases the crucial benefit or peculiarity of SNS has been overlooked because only general aspects of SNS have been applied in the online situation. ![]() More knowledge and understanding should be inevitable even if companies have taken advantage of SNS through word of mouth as one of the new paradigm. Social Network Service (SNS) has been played an important role in the life with the expansion of the modern technology in the cellular communication. This paper contributes to the emerging discussion as to the role of AI in management and the novel phenomenon of algorithm appreciation by investigating the interplay of human and artificial intelligence in strategic decision-making to show that AI-based advice is perceived as more trustworthy than human advice in an R&D investment context. We further show how this overreliance on an AI-augmented decision-making process can be explained through both a higher degree of trust in the advisor and the attribution of a more structured process. In contrast to earlier research on algorithm aversion, we find that employing AI-based advisory systems positively affects choice behavior and amplifies decision quality perception. We present a vignette-based decision experiment involving 150 senior executives to examine the perception of AI-augmented decision-making at the individual level. This article utilizes a psychological perspective to research the interaction of artificial intelligence and human judgment, suggesting that AI-based advice affects human decision-making behavior and skews perceptions of decision outcomes. However, despite a growing body of research on algorithmic management, very little is known about the behavioral effects of the AI-augmented decision-making process. To prove the validity of the ADR-DSS, a rigorous survey was performed, obtaining statistically significant results.ĪI-augmented decision-making processes promise to transform strategic decisions around innovation management. Incorporating the CM as a model base, the proposed ADR-DSS was implemented, and two scenarios were presented for illustration. All the experts who participated are currently working in developing and designing avatar features in portal websites. The results of both brainstorming and focus group interviews with a group of avatar experts were used to objectively organize the CM. The considerations in this study are props (garments, facial expression, and miscellaneous) and subjective judgments (self-image and user satisfaction). Therefore, the claim is made that there is a relationship between the characteristics of avatar design features and the choice of avatar. An avatar represents a user's self-identity and desire for self-disclosure. The main virtue of the proposed avatar design recommendation DSS (abbreviated as ADR-DSS) is its ability to change specific avatar design features with objective consideration of the subsequent effects upon other design features, thereby enhancing user satisfaction. In this study, we propose a new DSS for an adaptive avatar design that uses a cognitive map (CM) as a what-if simulation vehicle. With the advent of the Internet era and the maturation of electronic commerce, strategic avatar design has become an important way of keeping up with market changes and customer tastes. ![]()
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